Recently, China National Heavy Duty Truck Group and local Kenyan distributor PRINCAN LIMITED held the 2025 HOWO-MAX new product launch event. About 250 local logistics industry customers, financial institutions, and news media attended the event.
At the event, China National Heavy Duty Truck Group (Sinotruk) unveiled the HOWO-MAX tractor, providing a comprehensive display and introduction of the model, and invited customers to test drive it. This model is equipped with an MC480 horsepower engine and a 16 speed automatic transmission, suitable for various terrains and transportation scenarios in Kenya. It is mainly aimed at users in segmented markets such as industrial and daily necessities transportation, container transportation, etc. At the same time, other popular models in Kenya, including HOWO-NX tractor, HOWO-NX cargo truck, HOWO-NX dump truck, HOWO-TX tractor, HOWO-TX dump truck, HOWO-H2 small light truck, and HOWO-H3 large light truck, were exhibited on site, covering transportation across all terrains and scenarios in Kenya.
The event invited a major client to attend and sign a purchase agreement for 35 HOWO-MAX tractor trucks on site, expressing their trust and recognition of China National Heavy Duty Truck Group’s products and services. The event also invited representatives from three local banks, IAM/EQUITY/NCBA, to attend and sign financing agreements on site, expressing confidence in cooperation with China National Heavy Duty Truck Group and introducing preferential financing policies, providing financing support for our customers.
5 local television stations, 4 radio stations, 3 newspapers and 18 online news media outlets fully released the HOWO-MAX new product launch event. The successful hosting of this event is another milestone for China National Heavy Duty Truck Group’s product layout in the Kenyan market. In the future, CNHTC will continue to actively respond to the “the Belt and Road” initiative and provide customers with more cutting-edge products and high-quality services.
